OUR PURPOSE IN A B2B FRAMEWORK: 1.-A GOOD DATA BASE. OPTIONS: OPTION A. 250000 PROFESSIONALS FROM OPT-IN LISTS (THEY HAVE AUTHORISED THIS KIND OF MESSAGES). WE APPLY SEGMENTATION CRITERIONS: COMPANY ACTIVITY SECTOR, GEOGRAPHIC AREA AND POST OF THE ADDRESSEE: MARKETING DIRECTOR, FINANCIAL DIRECTOR, MANAGER, HUMAN RESOURCES DIRECTOR OR SALES DIRECTOR. OPTION B. OUR CLIENT DATA BASE. OPTION C. WE WILL MANAGE AN EXTERNAL SUPPLIER DATA BASE. 2.- DECIDING THE EMAIL FORMAT. TEXT. SIMPLER, ANY USER COULD OPEN IT. HTML. MORE ATTRACTIVE DESIGN, ACCESSIBLE FOR MOST OF THE USERS. 3. CAMPAIGN SENDING AND REPORT WRITING. INCLUDING THE TOTAL RATIOS OF E-MAIL OPENING AND CLIC THROUGH.